Sara Janjigian Trifiro,
owner of SJT Marketing, has over 20 years of marketing and business development professional experience in both for-profit and non-profit organizations. Leading the communications and growth efforts at Changing Our World, Inc., Beacon Interactive Systems, and Grant Thornton LLP, she was responsible for the overall marketing, sales, and overall communications strategies. At Grant Thornton, Sara directed the marketing efforts for the $70M National Not-for-Profit and Higher Education Practice. Sara has developed many programs and publications focused on governance, fiscal management, and fundraising to engage and develop relationships with new clients and influencers including Grant Thornton’s State of the Not-for-Profit Sector and Changing Our World’s Strategic Leadership: Leveraging Data for the Future of Catholic Development.
Throughout her career, Sara has worked in and with nonprofit organizations on marketing, fundraising and events including consulting with clients on fundraising solutions. Most recently she implementing a feasibility study for a $20M capital campaign for a private evangelical school outside Boston.
Sara is passionately dedicated to women’s leadership. Currently, as a board member and Vice-Chair of Advancement for the Armenian Women’s International Association, Sara helped design, fundraise and execute the most recent 25th Anniversary Conference and Gala. In addition to mentoring partners and professionals on their individual career and marketing plans, she was part of the development team that built the New England Women@Grant Thornton Initiative. Her leadership helped broaden the impact of the Women@Grant Thornton by developing workshops for Grant Thornton’s clients and prospects. For over 3 years, Sara was a Vice-Chair and eventually Co-Chair of the Small Business Association of New England’s Women’s Business Network where she developed monthly programming for members and helped to strengthen the network of women throughout the Association. Sara also managed the trainings, CLE, and summer programs at Bingham McCutchen LLP.
Straight out of college, Sara started her career in service with two years as a City Year AmeriCorps volunteer. There she delivered meals to people home-bound living with AIDS and their families and worked on City Year’s fundraising and training events. For many years, Sara has been involved with several other organizations including the Armenian Women’s Welfare Association and Friends of Armenian Heritage Park. She received a BFA from Washington University in St. Louis and an MBA from Simmons School of Management. In her free time, Sara enjoys practicing yoga, gardening and listening to live music with her husband Jack and twins, AJ and Lucy.